Our Story.

At Exquisite Fitness, we believe activewear should do more than just look good, it should support your grind, fuel your progress, and never price you out of your potential.

This brand was born in 2024 out of something real. Coming from council estates and growing up in lower-income households, I know what it's like to chase goals with limited options. I’ve been that person who wanted the freshest gear but couldn’t afford it. That’s why I started Exquisite Fitness, to change the game for people like us.

We’re here to redefine activewear. Our mission is simple: deliver premium products without the premium price. All the features you’d expect from high-end brands—comfort, durability, style—are built into every piece as standard. No shortcuts. No compromise.

But this isn’t just about being the best. It’s about being better than you were yesterday. Whether you're smashing a workout, taking that first step, or just showing up, we’re here to move with you, every rep, every run, every rest day.

Exquisite Fitness is for the everyday athlete, the underdog, the one who keeps going. Welcome to a brand built on progress.